INNOVATION GUIDES 
In 2007 Executive Guides Robin Karol and Beebe Nelson teamed up to write New Product Development for Dummies. In the not for profit world, new services and offerings are as important to long term success as new products are in for profit companies.In this book you will find the basics about how to achieve sustained innovation capability.
Don’t be fooled by the title. We have packed inside this little book a surprising amount of what you need to know to be a successful innovator – from strategy to understanding customers to mapping technology, and more. It’s a reference book. Don’t that it’s the dumb mistakes that hurt the most! Don" think that you already know it all. After all – it’s the smart people who know that the dumb things cause the biggest problems.
to order your copy go to http://www.amazon.com/Product-Development-Dummies-Robin-Karol/dp/0470117702/ref=sr_1_1?ie=UTF8&s=books&qid=1273436178&sr=1-1
We guide you through your Innovation journey..
- Innovation guides offers a unique, customized innovation service.
- We go with you on your innovation journey. We smooth out the path, help with direction, and make sure you reach your goal in the most efficient and effective way.
- Our guides have the breadth of experience needed to help you at any step along the way.
Innovation Guides